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"Elm, Packaging Goods Safely"-
(Self Given Brief)
The Brief- Create new packaging and brand identity for Elm to support the idea of packaging the goods safely.
Idea- To design packaging designs that carry plants and further use designs on other merchandise.
Many goods in stores tend to be sold without protecting the items from potential during consumers journey outside the store . For this brief, I touched on ways I could use my visual identity to turn safety packaging into something unique and creative that sparks excitement for the consumer.
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Most of the designs were inspired by nature and the plants that are currently sold at Elm. I went from creating illustrative front covers and back covers for plant packaging to creating pattern designs for the sides of plant packaging and tissue paper using the designs I have created.
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